Blue Shield of California

www.blueshieldca.com

Active for Life program contact:

Mindy Morgen
Mindy.morgen@blueshieldca.com

Blue Shield of California (BSC) is implementing the Active Choices program, targeting long-term physical activity changes in sedentary BSC members. They hope to reach people who may not typically participate in existing programs due to time constraints, limited resources and access.

The organization is collaborating with physician groups, doctors, hospitals, community centers, educational institutions, YMCAs, senior centers, SilverSneakers fitness facilities and libraries.

“Our program is unique in that our setting is a health plan and we are recruiting participants from within our Medicare HMO and Medicare supplement insurance enrollees. We are utilizing doctors, nurses and front-line office and BSC field and customer services staff with whom members already have well-developed relationships to play a key role in influencing members to join the program,” says Mindy Morgen. “The benefits of a program like this to a Medicare health plan are obvious; we have a great opportunity to improve our members’ health in a personal way. This program integrates with our other health and life management programs and influences member retention.”

The mission of Blue Shield of California is to ensure that Californians have access to high quality care at a reasonable price. Blue Shield’s values encourage innovation so that the organization can be a catalyst for constructive change.