Human Kinetics Publishers, Inc.

Human Kinetics is the premier knowledge integrator in the physical activity field. The organization synthesizes vast amounts of information into a constantly evolving array of products that utilize current technology to meet the needs of varied audiences. HK has served the physical activity field since 1974, when it published its first book - a proceedings from a sports psychology conference.

Today, HK produces textbooks and their ancillaries, consumer books, software, videos, audiocassettes, journals, and distance education courses.

A privately held company, HK's mission has been to meet the needs of teachers, coaches, professionals, researchers, sport participants, and fitness enthusiasts. Their objective is to make a positive difference in the quality of life of every human being by promoting physical activity through information. It does so by seeking out experts to create their products; by hiring educated, professionally qualified staff to develop those products; and by working closely and cooperatively with leading scholarly and professional associations. This commitment, combined with innovation and the vision to anticipate information needs for an exploding field, enables HK to annually publish more than 120 books and 20 journals, to produce numerous videos and software products, and to explore new information forms using today's and tomorrow's technology.

Active Living Partners, a division of HK, is a comprehensive behavior change initiative developed by HK and The Cooper Institute, that teaches people skills they need to realistically fit physical activity into their daily lives. Active Living Every Day is one of the programs being used in the Active for Life research program. Its mission is to help sedentary adults adopt and maintain physically active lifestyles. The program is based on scientific research showing that moderate physical activity improves health and that people can be successful in becoming and staying physically active if taught appropriate lifestyle skills such as addressing and overcoming barriers to physical activity, realistic goal setting, and developing social support systems.

For more information, logon to: www.humankinetics.com